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Senior Digital Marketing & Audience Insight Manager

Senior Digital Marketing & Audience Insight Manager

Grade: E+

Salary: £48,080 - £53,990 per annum (inclusive of Inner London Weighting)

Job Type: Full-time (35 hours) Permanent

 

About us

The Barbican is an international arts, conference and learning organisation in the heart of the City of London.

Across its theatres, concert halls, cinemas, galleries, business venues, public and community spaces, the Barbican showcases the most exciting artists and performers from around the world, pushing traditional artistic boundaries and helping us understand our lives in new and unexpected ways. Each year, the Centre presents hundreds of different performances, events and exhibitions that entertain and inspire millions of people, create connections, provoke debate, and reflect the world we live in.

Firmly rooted in its neighbourhood, the Barbican collaborates on projects with local communities, and supports young people and emerging talent to develop their artistic practice and access jobs in the creative industry.

 

About the role

The Marketing team brings the Barbican’s iconic brand to life with engaging, data-driven campaigns that connect audiences with the Barbican.

We lead the brand and marketing strategy for our world-class arts and learning programme and we collaborate closely with our audience experience, communications, F&B, retail, business events and development teams. We are responsible for developing audiences, generating revenue, and building the Barbican’s brand and reputation nationally and internationally. 

We achieve this through a mix of audience insight, brand development, customer relationship management, digital innovation and bold, intelligent campaign activity.

In this role, you will lead on the strategic direction and development of the Barbican’s digital marketing strategy, communication channels and platforms across the website, social, content, email, digital advertising, and on-site digital display. You’ll also lead on the improvement of the Barbican’s audience insights and CRM functions to provide effective insights that assist in the delivery of the Audience Strategy.

Our ideal candidate will have proven experience in a digital marketing role within the arts, retail, entertainment, hospitality or related sector. You’ll have significant experience of developing, delivering and managing digital products and strategies which support the organisation’s goals and objectives. You’ll have a high level of knowledge and expertise in content architecture, UX, accessibility, content strategy, user testing and evaluation, and the ability to devise monitoring metrics to produce evidence-based recommendations for digital plans.

 

To view the full Job Description and Person Specification, please see the ‘Job Information Pack’.

 

Barbican Benefits

We offer a wide range of employee benefits, including flexible working, annual pay progression and an annual pay review, a generous pension scheme, season ticket loan and cycle to work schemes, free access to museums and galleries, discounts on retail, healthcare and on-site cafes and restaurants. You will have access to Employee Assistance Programme, trained Mental Health First aiders and City of London employee networks.

Job Information Pack
Job Information Pack PDF 271.08 kb
Key Information

Salary: £48,080 - £53,990 per annum (inclusive of Inner London Weighting)

Job Type: Full time (35 hours) Permanent

Application Deadline: 23:55 on Sunday 11 August 2024

How to apply

To apply, please click on the apply online button above or visit the Senior Digital Marketing & Audience Insight Manager page on the City of London Jobs site. 

If there are any issues with the application process, please contact the Barbican Careers team at [email protected].

 

Deadline for applications is 23:55 on Sunday 11 August 2024. All applications must include a completed application form. Please note that we are unable to accept late applications. 

 

The City of London Corporation want to ensure that everyone has the opportunity to thrive in the work that we do. The City of London Corporation is currently undergoing a programme ensure that our pay and reward practices are competitive and equitable across the whole organisation – and is committed to regularly benchmarking and reviewing pay against external sectors.

As part of our commitment to increasing the diversity of staff within the Barbican we are particularly keen to encourage applications from people from groups that are currently underrepresented, including people from the Global Majority* and D/deaf and disabled people. We want to better reflect and understand the communities we exist to serve. We are members of the Disability Confident Scheme and guarantee to interview all disabled candidates who would like to be considered under this scheme and who meet the minimum essential criteria for the role. Please contact us if you require reasonable adjustments as part of the application process.

*Global Majority is a collective term that refers to people who are Black, Asian, Brown, dual-heritage, indigenous to the global south, and or, have been racialised as 'ethnic minorities'.