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One Man and His Shoes (15)

— ,Barbican Cinema 1
A collector holds an Air Jordan sneaker

The incredible story of how Nike's most successful sneaker, the Air Jordan, changed the face of American pop culture and global marketing with the help of Michael Jordan. 

A global phenomenon as told by the people that made it happen. In the 1980s, Nike was a struggling company and decided to target a younger market. Betting the house on Michael Jordan, and hiring a young Spike Lee to direct the promos, Nike created the perfect platform.

Jordan backed it up, becoming the greatest player of all time, and his sneakers attained the same status. But a darker side of this success story emerged in 1989 when the high price tag, and a low supply/high demand strategy fuelled violent attacks and even murder.

The screening of One Man and His Shoes at 5.55pm on Mon 26 Oct includes a recorded Q&A with director, Yemi Bamiro.

Tagged with: Cinema New releases

US 2020 Dir Yemi Bamiro 85 min

 

We’ve brought in measures to keep you safe, in line with government guidelines. 

Under new guidelines, we’ve fewer available seats in our cinema and fewer screenings so we can clean between shows. You can only sit in the same seating cluster as someone from your own household (or support bubble) and we ask you to not swap seats so we can maintain a safe distance between you and other groups.

Tickets must be booked online in advance.

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Barbican Cinema 1