Our partnership with Searchlight Pictures celebrated the launch of the Academy Award-winning film Poor Things by hosting an exhibition and the red carpet UK Gala screening of the film at the Barbican with the film’s stars Emma Stone, Mark Ruffalo and Willem Dafoe.

For six weeks across Dec 2023 – Jan 2024, 12 costumes from the film were displayed in a special free exhibition in our Foyer. In the lead up to the Oscars, the exhibition reached over 100,000 people. The exhibition brought the magic of the film to life for audiences ahead of its general release, generating press and social media excitement, which resulted in Barbican Cinema topping the UK box office for the film’s release. The partnership generated over 20 press articles, including interviews with Holly Waddington on BBC Radio and red-carpet reporters from the Daily Mail, The Telegraph and Reuters. The film was nominated for 11 Oscars, with Emma Stone winning Best Actress, and Holly Waddington for Best Achievement in Costume Design.

Alongside the Gala screening and costume exhibition, the partnership included a dedicated partnership marketing campaign with over 800,000 interactions across Instagram and TikTok.

Campari’s support of Barbican Outdoor Cinema and New Release ScreenTalks enabled the brand to continue their long-term alignment with Cinema, whilst associating Campari’s ‘red passion’ with a new film-loving audience.

As Official Drinks Sponsor of Outdoor Cinema 2023, Campari integrated their brand to become a key feature of the Outdoor Cinema experience through an on-site brand activation, including each ticket buyer receiving a complimentary sample of Campari spritzes and non-alcoholic Crodinos. There was a 93% redemption rate across the Outdoor Cinema, with both Campari Spritz and Crodino remaining a favourite listing on our Bars’ cocktail menus. The success of the redemption, plus the additional bar sales, demonstrated how passionate our Cinema audiences are about Campari, successfully continuing the brand’s alignment with a love of film.

Almost 6,000 tickets were sold across 10 nights of Outdoor Cinema, with Campari’s offer included on each ticket. In addition, their logo featured across our on-site marketing campaign with an estimated reach of 320,000.

Campari’s sponsorship was listed on the Outdoor Cinema website landing page with almost 36,000 visitors and 76,800 views. Outdoor Cinema 2023 generated 20 pieces of press coverage with an estimated advertising value equivalency of 10million, plus two joint Instagram posts with over 75,000 views.

The partnership was further brought to life throughout August with pop-up bars and red lighting in our iconic Sculpture Court.